Children's Creativity Museum: 2023 Rebrand
Areas of Interest■
Branding, Logo Design, Wayfinding, Experiential/Exhibition Design, Motion Graphics
Tools■
Photoshop, Illustrator, Indesign, After Effects, Figma
Info■
During my internship at the TBD* design agency, I was paired with
fellow student Carolyn Kim to work directly with the San
Francisco-based nonprofit Children's Creativity Museum. We worked
directly with executive director Carol Tang and exhibit manager
Henry Halkyard to do a "soft" rebrand of the museum, create a more
cohesive branding system, make a wayfinding system to make the
museum easier to navigate, and create a map of the museum to give
out to visitors.
After this project, Carol and Henry
were so impressed with our work that they decided to hire both of us
as design fellows for the following summer to continue working on
our project.
CCM wasn't exactly sure what they needed design-wise, so they left the project very open-ended and let us decide what would benefit the museum most. We did a few weeks of extensive brand analysis and research, and decided to develop a comprehensive, research-informed systematic approach that touched on all of the CCM's needs and everything Carolyn and I found necessary to expand.
We decided to create a five-point approach to this project wherein each point informed the next to create a cohesive, expansive system that the Children’s Creativity Museum can use in all of its design operations. We developed additional collateral at the end of the project as a part of this plan.
